Ulta Beauty, Inc. operates as a specialty beauty retailer in the United States, Mexico, and Kuwait. The company offers branded and private label beauty products, including cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools through its Ulta Beauty stores, shop-in-shops, Ulta.com website, and its mobile applications. It also provides wellness products. The company was formerly known as ULTA Salon, Cosmetics & Fragrance, Inc. and changed its name to Ulta Beauty, Inc. in January 2017. Ulta Beauty, Inc. was incorporated in 1990 and is based in Bolingbrook, Illinois.
Future Outlook | Analyst price targets range from $400 to $590, reflecting optimism about Ulta's growth prospects and strategic initiatives in the beauty industry |
Market Dynamics | Explore Ulta's navigation of fierce competition from e-commerce giants and shifting consumer behaviors in the evolving beauty retail landscape |
Global Expansion | Discover how Ulta's acquisition of Space NK propels its international growth strategy, particularly in the lucrative UK beauty market |
Beauty Titan's Triumph | Ulta Beauty showcases resilience with robust financial performance, boasting a 42.82% gross profit margin and 49% return on equity amid market challenges |

Metrics to compare | ULTA | Sector Sector - Average of metrics from a broad group of related Consumer Cyclicals sector companies | Relationship RelationshipULTAPeersSector | |
|---|---|---|---|---|
P/E Ratio | 20.4x | 24.3x | 10.8x | |
PEG Ratio | 17.26 | 0.20 | 0.02 | |
Price / Book | 8.4x | 2.4x | 1.4x | |
Price / LTM Sales | 1.9x | 0.6x | 0.9x | |
Upside (Analyst Target) | 28.9% | 34.6% | 28.7% | |
Fair Value Upside | Unlock | −11.1% | 10.8% | Unlock |